Jamie Lee now holds the trademark for her grandfatherвЂ™s defunct labels, and has plans for NudieвЂ™s Rodeo Tailors to make a grand comeback. вЂњTex and Nudie sold the horse and bought a sewing machine.вЂќД¬ohnвЂ™s oldest grandchild, Jamie Lee, was so profoundly influenced by her flamboyant grandfather that she changed her last name to Nudie and wrote his 2004 biogaphy Nudie the Rodeo Tailor.В First working in NudieвЂ™s store during her teens,В Jamie Lee grew up in the business, and helped her grandmother manage his shop until its closure in 1994. Taking his cues from burlesque stage shows,В CohnвЂ™s business boomed in the flush years after World War II, when people werenвЂ™t afraid to flaunt their wealth.В Superstars like Bob Dylan, Cher, David Byrne, John Wayne, and John Lennon all loved his wild outfits-the gaudier, the better ( see slideshow). While CohnвЂ™s name might not be familiar, youвЂ™ve certainly seen his famous Nudie suits, ranging from Gram ParsonsвЂ™ marijuana-leaf masterpiece to Elvis PresleyвЂ™s outfit of glitzy gold lamГ©. In fact, we owe such flashy styles to a Ukrainian-born Jew named Nudie Cohn, who was the first to mix Nashville and Hollywood, making it hip to be ostentatious. Though it might seem like country-western stars sprang from the womb wearing golden boots andВ rhinestone suits, it wasnвЂ™t always so.

Rhinestone pants